CoppaFeel! wanted to take a deeper dive into their audience: who they are, what motivates them, and how best to engage them. They needed clear, actionable insights to develop new products, refine strategy and maximise impact. That’s where we came in - introduced by our friends at Raising Agents.
Our Approach
1. Laying the Data Foundation
We started with a deep dive of their data, using demographic and life-stage analysis. This helped us build a clear picture of their overall audience and how different segments engaged with the charity.
2. Unlocking Audience Motivations
We then conducted social listening and quantitative research within prospective audiences. This uncovered key behavioural trends and engagement triggers - critical for shaping future campaigns.
3. Testing New Fundraising Initiatives
With audience insights in hand, we developed detailed audience personas for each product and developed creative ready for live testing:
✔ DIY Fundraising Meta Ads – to inform new ad creative and targeting.
✔ Celebrity Giving Club & Lotto – to provide a roadmap to launch these new fundraising initiatives.
The Results
⭑ CoppaFeel! now has a clear, insight-led product strategy with creative assets, validated messaging and price points to ensure campaigns land effectively.
⭑ Optimised Audience Targeting: with personas and segmentation, to tailor communications to resonate with each group.
Why This Matters for Your Charity
Want to relaunch a flagging fundraising product, develop new products, or segment your audiences to better target propositions?
We can deepen your audience understanding, refine messaging, and drive effective campaigns. Our approach ensures strategy is backed by real data- leading to long-term growth.
Fancy a chat? Get in touch for a virtual coffee.
