How We Helped Safe Haven for Donkeys Launch a £100k+ Appeal for their New Gaza Programme
Having worked with Safe Haven for Donkeys since 2019, we were thrilled when they tasked us with raising the money to launch their new programme in Gaza with an ambitious fundraising appeal. The challenge? Deliver an exceptional campaign that not only engaged existing supporters but also attracted new donors.
1. Crafting a Compelling Appeal
We created a powerful and emotive fundraising appeal that told the story of Safe Haven for Donkeys’ vital work in Gaza. The appeal was developed for a multi-channel rollout, including:
-
Direct mail – Personalised letters and materials to engage warm supporters.
-
Email campaigns – Regular updates and compelling calls to action in inboxes.
-
Social media content – Captivating posts and ads to build awareness and drive donations.
-
Web content – Dedicated landing pages designed to convert visitors into donors.
2. Strategic Audience Targeting
We deployed the appeal in stages to maximise impact:
⭑ Warm donors first: The initial appeal targeted existing supporters, ensuring high engagement from those already invested in the cause.
⭑ Prospect audiences next: We extended the campaign to new potential donors via e-newsletters and social media ads.
⭑ Cold audiences last: Finally, we rolled out targeted cold ads designed to attract brand-new supporters.
The Results
✔ Over £105,000 raised (and counting) from warm supporters alone - breaking the £100k appeal barrier!
✔ New donor acquisition at scale: cold social ads brought in new supporters with a cost per acquisition (CPA) of under £10 – a phenomenal result for a cold campaign.
Why This Matters for Your Charity
If you need to create a high-impact fundraising appeal that engages your existing supporters while attracting new ones, we can help. Our strategic approach to storytelling, audience targeting, and multi-channel execution ensures your campaign delivers results – both in immediate income and long-term donor growth.
Ready to launch your next record-breaking appeal? Let's chat.
